about & contact
client: Google Pixel
agency: Complex
role: Senior Producer / EP
Culture in Focus is a collaborative project that invited three top photographers from Google Pixel’s Creator Labs program to shoot the leading fashion trends of the past 11 years through the lens of the Pixel 11 Pro, the line’s best camera yet*. Dana Scruggs, Justin French, and Campbell Addy each chose to shoot trends that personally resonated with them, including everything from 2016 Rockstar Lifestyle to 2026 Urban Adventurer.
Photographers: Campbell Addy, Justin French, Dana Scruggs
Head of Branded Content: Kwasi Boadi
Creative Directors: Kevin Luyster, Chess Berry
Art Director: Lorenza Centi
Casting Director: Q Corley
Production Company: Clovermode
Retoucher: Rina Veremejchik