SAVANNAH JEFFREYS   producer

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campaign: Mixed & Mastered ft. Hit-Boy & Offset
client: Patrón
agency: Mass Appeal, MTW
role: Producer and Post Producer
dir: Cam Robert
To support Patrón’s new tequila El Alto, Mass Appeal executed an integrated campaign that wove the product into the lyrics of a bespoke song, a music video, a docuseries highlighting the track-making process, and campaign roll-out including a launch event, radio program, and social media activation.

TEAM Director: Cam Robert
DP: Franklin Ricart (Ep 1 & 2), Eric Vera (Ep 2)
Editor: Chris Beckman

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Previewed at ComplexCon 2022
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